Mexido - Brand Identity

Did you know that we live in a world that produces more food than it needs to feed its entire population, but still leaves more than 800,000,000 people without food every day?
 
If you’re thinking this doesn’t make sense, know that you’re right, and that you’re not alone. Mexido is a platform for the purchase of surplus food, the one that was going to be thrown away because it was not sold, and Mexido understands that food waste is one of the cruelest problems of humanity, and hopes it can contribute to more Brazilians being able to eat, in a more accessible way, good foods that deserve to end the day in the belly of a happy and responsible citizen!
The name “mexido” is an allusion to a famous phenomenon of Brazilian homemade food, the mexidão. Mexidão is what happens when a Brazilian takes everything he has that is good in the kitchen and puts it together in a single dish, which can be done in thousands of possible ways. Mexido is also a way of expressing the creativity and diversity of Brazil.
The name also works well when we consider the bags that are purchased through the app: They are surprise bags, and they can contain several different foods together.